Manulife appoints new chief customer officer for Hong Kong and Macau

The new chief has over 25 years of experience in the financial industry.

Manulife Hong Kong has appointed HyounJoo Choe as Chief Customer Officer, Hong Kong and Macau.

As a member of the senior management team, Ms Choe will lead all customer experience and strategic marketing functions including marketing, customer relationship management, advanced analytics, insights and corporate communications. 

Prior to her new role, Choe served as Regional Head of Customer Experience (CX) and Design at Manulife Asia, where she oversaw the CX transformation agenda, driving strong customer engagement and delivering strong results in relationship and transactional CX scores. She also succeeded in leveraging human-centred design principles to drive CX excellence across various digital platforms.

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Choe has more than 25 years of professional experience in the financial industry. Prior to joining Manulife, she was Head of Digital at MetLife Korea. She was also the Head of Strategy, Head of Direct Marketing, and Head of Operations and Technology at AIA Korea

Choe holds a Master of Arts in International Relations from Columbia University, and a Bachelor of Arts in Economics from Bryn Mawr College, Pennsylvania.