291 views

ABF Retail Banking Awards 2023 Winner: HSBC Hong Kong

HSBC Hong Kong's Selina Cheung, Head of Omni-channel Experience and Optimisation, Anna Patricia Chua, Marketing Director, and Janet Yuen, Head of Digital Servicing and Journeys discuss the initiatives that made them a big winner at the Asian Banking & Finance Awards 2023.

The Bank introduced "Light Mode," a simplified mobile banking interface that caters to the preferences and concerns of older customers. They also established a "Digital Academy" to train and coach staff, including senior customers, to assist users in their digital banking journey. Additionally, HSBC underwent a comprehensive refresh of its premier proposition to cater to the evolving needs of Hong Kong's affluent segment. Leveraging its global presence and international connectivity, the bank enriched its wealth and international banking service offerings to address clients' changing family dynamics and aspirations.

Follow the link for more news on

Join Asian Banking & Finance community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!