Budget Direct Insurance celebrates seven years

CEO Birch spearheaded the formation of DirectAsia Insurance in collaboration with the Whittington Group.

Singapore-headquartered Budget Direct Insurance marked its seventh year in business, prioritising digitalisation in the insurance landscape.

Simon Birch, the Founding Director and CEO of Budget Direct Insurance recognised the rising demand for online insurance purchases in Asia.

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Birch faced challenges posed by traditional insurance distribution networks. He also spearheaded the establishment of DirectAsia Insurance, where he was a former founder and CEO of, in collaboration with the Whittington Group, backed by private equity.

DirectAsia Insurance's success led to expansions into Hong Kong, China, and Thailand, culminating in its acquisition by the Hiscox Group in 2014.