AIA launches protection for Hong Kong shoppers

The insurance package will be exclusive for Bloom members.

Cash-back app Bloom and AIA Hong Kong have collaborated to launch “Care for You 24”, a  scenario-based protection that offers instant protection for consumer’s purchases.

Exclusively available for Bloom members, Care for You 24 starts at a low premium of HK$7.80. The successful applicant will enjoy instant cover for accidental loss in function of their purchase within 24 hours. Other purchases made at designated merchants within the 31-day cover period will also enjoy the 24-hour protection. Goods purchased by the customer for domestic use from a merchant as evidenced by a receipt will: expendable, skincare, cosmetic or other perishable items, plants, animals or living creatures; and contact lenses.

“Launched together with Bloom, ‘Care for You 24’ offers customers a brand-new hassle-free shopping experience at a low premium. The entire journey from policy application to claim submission resonates with the public’s quest for a shopping experience that exemplifies simplicity, convenience and speed,” Bonnie Tse, chief customer, strategy and transformation officer of AIA Hong Kong & Macau said.