FTLife rebrands as Chow Tai Fook Life Insurance

It also unveiled a new membership programme.

FTLife Insurance Company Limited has officially rebranded as Chow Tai Fook Life Insurance Company Limited and unveiled its new brand identity. 

CTF Life’s CEO, Man Kit Ip, along with the management team, launched the new brand at a ceremony in “The GalaMuse,” CTF Life’s concept centre.

Man Kit Ip stated that the rebrand marks a significant milestone for the company, which boasts nearly 40 years of history and aims to become a leading insurer in the Greater Bay Area. 

The company also introduced the “CTF Life • CIRCLE” membership programme, which leverages Chow Tai Fook Group’s diverse conglomerate to offer lifestyle experiences and value beyond traditional insurance.

It also offers three membership tiers—Diamond, Gold, and Basic. Members will access various services, including hotel stays, dining, education, and health services, and can benefit from the Group’s membership alliance, initially covering New World CLUB and KLUB 11, with future expansions planned.

The new brand design features turquoise as the primary colour, symbolising vitality and growth, along with earth tones representing environmental sustainability. 

The logo’s four dynamic lines embody CTF Life’s commitment to supporting customers through their life journey. The brand will be prominently displayed on the Hong Kong skyline and across multiple media platforms, including television, digital, and social media.