AXA Hong Kong sets foot in the metaverse

The insurer has acquired a 3X3 LAND to provide an interactive space for customers.

AXA Hong Kong has announced its entry into the metaverse through The Sandbox, a decentralised gaming virtual world and a subsidiary of Animoca Brands.

Through The Sandbox’s metaverse, AXA has acquired a 3X3 LAND upon which it will providean innovative interactive space for its customers.

A LAND is a digital piece of real estate in The Sandbox metaverse that customers can buy to build experiences on top of. 

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According to AXA, Hong Kong has a strong and growing role in The Sandbox with the Mega City cultural hub featuring numerous Hong Kong companies, artists, and entertainers. AXA adds to this thriving virtual neighborhood as an industry pioneer by becoming the first insurer in Hong Kong to participate in The Sandbox.

Through its LAND, AXA Hong Kong will endeavour to provide fresh digital experiences to its customers, partnering to co-create the future of insurance in the metaverse.

“This collaboration has reflected AXA’s vision and interest to create the insurance of the future by bringing immersive experiences around sustainability, wellness, healthcare, and so much more. Stepping into the metaverse, we are thrilled to discover more captivating capabilities and use cases for AXA’s customers and the communities,” Gary Ho, Chief Technology Officer, AXA Hong Kong and Macau said.