Sun Life Hong Kong marks 130th anniversary with NFT launch

The exclusive NFT collection with a local artist.

Sun Life Hong Kong is marking its 130th anniversary with the launch of its very own non-fungible token (NFT).

The exclusive NFT collection will have a theme of ‘130th anniversary’ and ‘Hong Kong’ it will be co-created with Yobe, a local illustrator. The design of the digital artworks will feature various aspects of living showcasing local culture and traditions.

"This series of digital collectibles marks our first step in entering the metaverse. In addition, we plan to include a number of different elements in the NFTs so as to create more exciting experience for our clients. We will also continue to integrate more online and offline interactions striving to take our innovation advancement to the next level," Chris Fung, Chief Client and Marketing Officer of Sun Life Hong Kong Limited said.

Clients from now until 30 September 2022 will be able to claim a unique Sun Life Hong Kong limited edition NFT for free if they are one of the top 130 clients who pay the highest amount of Annualized First Year Premium.

Clients who become the NFT holders can enjoy a premium rebate1 of up to HK$1,3003 in the next purchase. Additionally, the top 130 advisors with the best performance will each receive one unique Sun Life Hong Kong limited edition NFT for free, with another 130 to be given away to selected staff.