Manulife launches learning platform for insurance advisors in Asia

The platform is currently operational in Vietnam.

Manulife has launched ManuAcademy, a new learning platform for its 60,000 insurance advisors in Vietnam.

ManuAcademy—a mobile-first learning management system—supports the development of an advisor’s career at all stages, from onboarding to learning to match the best insurance solutions to meet a customer’s health, retirement, and protection needs. It’s accessible via a mobile app and website, with the latest digital tool making learning more accessible.

“We have launched ManuAcademy as part of our strategic focus to intensify our ambition in Asia and grow and digitise our agency force—a bedrock for our business and for our customers,” Pankaj Banerjee, Chief Distribution Officer of Manulife Asia, and interim CEO of Manulife Hong Kong said.

The new learning platform is underpinned by AI, intelligently delivering tailored information to different advisors wherever they are. It also uses gameplay and rewards to motivate consistent participation and long-term engagement. To support video and social learning, advisors can join small private communities on ManuAcademy to ask questions and get instant feedback, as they learn how to assess customer needs better and help make their lives better every day.

Plans to roll out the platform are underway in Hong Kong, Indonesia, Malaysia, and the Philippines, which Manulife estimates will support the learning and development journeys of over 88,000 advisors in those markets.