AIA Singapore appoints chief product proposition officer

The position was newly created to help the firm focus on reorienting strategic priorities.

The Singapore branch of AIA Group, AIA Singapore, has appointed Irma Hadikusuma as the chief product proposition officer (CPPO), effective 1 September.

This new role was created as part of AIA Singapore’s commitment to focusing on reorienting strategic priorities to stay ahead of the curve and provide innovative experiences and propositions to customers. The CPPO will report directly to AIA Singapore CEO Wong Sze Keed.

Additionally, a newly set up product proposition team will provide strategic direction to drive the innovation, development and management of a compelling, customer-centric, and synergetic proposition portfolio for all AIA Singapore’s distribution channels. 

A fellow of the Institute of the Actuaries, UK, Hadikusuma has held several actuarial, business development, and marketing roles throughout a career spanning more than 18 years.

Hadikusuma joined AIA Singapore in 2013 as head of Customer Segment Management. This was followed by a five-year stint as head of Product, Funds Development and Implementation team, overseeing the development, management, and implementation of products, as well as Investment Linked Policy funds in Singapore. Most recently, she held the position of regional business development director at the Regional Chief Executive Office of AIA Group, covering Singapore and Brunei, Malaysia, Indonesia, Cambodia, and Myanmar.

“I am delighted to welcome Irma as our new chief product proposition officer, where she will play an essential role in our transformation into an Organisation of the Future (#OotF) and digital-first life insurer. With her extensive and rounded experience in marketing and actuarial science, Irma will lead AIA Singapore’s ambition to elevate our innovative offerings to a whole new level, all with the intention of fulfilling our brand promise of empowering Singaporeans to live Healthier, Longer, Better Lives,”  Wong said.