Prudential Singapore upgrades Pulse with wealth solutions tools

The firm’s health and wellness app now includes wealth tools called “Wealth@Pulse”.

Prudential Singapore has a new upgrade on its health and wellness app, Pulse by Prudential, that will include wealth tools called “Wealth@Pulse”.

This wealth solution tool is designed to make it simpler for Singaporeans to begin their financial planning journey. Pulse users can seek wealth tips from Ruby, a digital assistant powered by Artificial Intelligence, set and track financial goals with My Goals and get access to curated content on how to save and invest for the future. They can also connect to a Prudential financial consultant through the app for in-depth financial advice on how to protect and grow their wealth.

Dennis Tan, CEO, Prudential Singapore said Prudential wants to enhance financial literacy and help people plan for their life goals with greater confidence using the new wealth solutions on Pulse.

“Very often, people put off financial planning because they find it complex and do not know how or where to start. Such procrastination could result in financial stress down the road. As we live longer, we will need a bigger nest egg to fund our extended retirement years. This means we need to learn to make our money work smarter with the right financial solutions,” said Tan.

Pulse was launched in Singapore on 23 April 2020 and has crossed 260,000 downloads to date. Across Asia and Africa, Pulse has been downloaded 26 million times.

Pulse is currently available in 11 languages across Asia and Africa, including Singapore, which is the first market in which Prudential launched its wealth solutions.