Alliance Bank Malaysia partners with Chalkboard to increase walk-in traffic

The service allows customers to locate the nearest branch of Alliance bank through the computer or through mobile phones.

According to Chalkboard, the partnership deal sees Chalkboard expanding its business into Malaysia within just months of launching in Singapore.

With either just a click of a mouse or through mobile phones, customers of Alliance Bank will be able to locate the nearest branch of Alliance Bank and to access promotions at retail shops and services within a 2-kilometre radius.

This service is made possible by the Bank’s collaboration with Chalkboard, a Singapore-based mobile and web ad network that allows the Bank to be the first financial services’ provider to leverage on location based technologies on mobile devices and websites to provide opportunities of impactful advertising and marketing solutions, reaching millions of Malaysian customers.

Through Chalkboard, Alliance Bank is able to share with its customers the latest available products and services that are displayed on Chalkboard’s partnered mobile phone applications and websites whenever they are within a 2-kilometer radius of any of its over 90 branches. The coverage, which expands to all of Malaysia, also includes over 500 merchants offering Alliance Bank card promotions; wide ranging from daily deals, dining promotions, instalment payment plans to other perennial member privileges, thus attracting more footfall customers to the merchants in real time.

Chalkboard’s unique Dashboard feature allows Alliance Bank branches the functionality and convenience of being able to view an unique map showing the locations from which the customers walk to the stores or business locations, statistics such as click-through rates, updating of business details and promotions.

“We are very excited at the announcement of the strategic partnership with Alliance Bank, a household name in Malaysia. It signifies an important milestone of Chalkboard’s entry into markets outside of our home market of Singapore and demonstrates our commitment to helping our customers expand their marketing reach, affordably, anywhere in the region,” said Saumil Nanavati, CEO, Chalkboard Pte. Ltd.

“At Alliance Bank, we understand how important it is to our customers to have immediate lifestyle access. Our partnership with Chalkboard not only enables our customers to locate the nearest Alliance Bank branches for their banking convenience, but also immediately connects them with lifestyle deals offered by our merchant line-up,” said Ronnie Lim, Head of Consumer Banking of Alliance Bank. “This is made possible because we are open to exploring new ideas that utilise the most innovative new media platform as one of the channels to effective customer engagement.”